TikTok Ads: Sell Your Products in 30 Seconds Ad in 2024
With its rapidly increasing number of followers, TikTok has become the most influential social media network in the world. In 2024, it has become more than a video-sharing platform. Now, businesses and brands are using TikTok to endorse or market their products through TikTok ads.
A study has shown that TikTok ads have the potential to reach 884.9 million users over 18 years of age worldwide. From this fact, you can get an idea of how fast your product will reach such a large number of users. In today’s discussion, we will discuss what are the TikTok ads and how you can use them to sell your products.
What are TikTok Ads?
Before starting our discussion on how to advertise your brand on TikTok, we must talk about what TikTok ads are. Having an idea about the platform will help you arrange a better advertisement strategy. So, let’s have a quick review of TikTok ads.
TikTok ads are the promoting content, usually comprised of full-screen videos. TikTok promotes the content to a specific targeted audience preferred by brands or businesses. The basic purpose of running ads on TikTok is to spread brand awareness or sell products to the targeted community. When it comes to talking about TikTok advertisement, it comes with three different approaches, including;
- TikTok Ad: A single ad on TikTok
- TikTok Ad Group: Users can have a collection of TikTok ads
- TikTok Campaign: Users can have a collection of TikTok ad groups
Types of TikTok Ads
TikTok advertises your brands or products in different ways. The reason behind introducing several formats is to meet the specific requirements of advertisers. From a simple image ad to a creative video ad, TikTok got you covered in all the formats. We have discussed the common ad types here. Explore them and choose the best one according to your business needs:
1. In-feed ads
In-feed ads appear on the screen when TikTok users scroll through their “For You page”. Usually, in-feed ads run for up to 60 seconds. It has been found that TikTok users are engaged with in-feed ads via likes, shares, and sometimes comments. The flip side is that these ads are also skippable.
These types of TikTok ads allow brands to add a call to action button that directs users to their business or brand page. In-feed ads are considered the incentive for brands who want to drive more traffic or sales from TikTok.
2. Spark ads
Spark ads are ideal for brands that want to promote their existing TikTok content or users’ videos. To run spark ads, there is no need to create video content from scratch.
These ads, similar to in-feed ads, look like organic content as these ads appear in the feed without interrupting users’ scrolling experience.
3. TopView ads
TopView ads are video-first format TikTok ads that run for 60 seconds appearing immediately when someone opens the TikTok application. TopView ads are unique as they run as full-screen ads with auto-play sounds.
TikTok reports that 71% of users say that TopView ads grab their attention. So, choosing the TopView ad format can be an incentive for businesses to attract more customers.
4. Brand Takeover Ads
Brand takeover ads are full-screen TikTok ads that appear in the “for You Page” immediately when users open TikTok. These are 3-4 second video ads, directing users to a landing page or Hashtag Challenge.
TikTok users only see one Brand Takeover ad in a single day, showing less competition for ad space. These ads are a bit costly and ideal options for brands with big budgets looking to enhance ad exposure.
5. Branded Hashtag Challenge Ads
Branded hashtag challenge ads appear at the top of the Discover page on TikTok. These types of TikTok ads are considered the ads with more engagement, helping businesses to grow well.
These kinds of TikTok ads are ideal for brands encouraging more user-generated content, companies having sufficient experience in promoting hashtag campaigns, and businesses focusing on increasing engagement and building brand awareness.
6. Branded Effect Ads
Branded effect ads on TikTok allow businesses to create shareable stickers, special effects, and filters for self-promotion. Many brands have seen combining these effects with other TikTok ad formats.
This advertisement format is an ideal option for brands having creative talent on hand and looking to get maximum exposure through their existing content.
TikTok Ads specs
Before creating or publishing your ads on TikTok, you must have an idea about the TikTok ad specs. It will surely help you create the perfect and high-quality ad:
- Aspect ratio: The available ratios include 9:16, 1:1, and 16:9, However, 9:16 is recommended.
- Minimum resolution: The given or suggested resolutions include 540 x 960px, 640 x 640px, and 960 x 540px.
- Video file type: You can use videos generated in the format of .mp4, .mov, .mpeg, .3gp, or .avi
- Video length: Normally, you can create a video ad between 05 and 60 seconds. However, TikTok recommends creating videos somewhere 9 to 15 seconds for best results.
- Video file size: TikTok allows publishing a video with a maximum of 500MB size.
TikTok Ads Cost
Before running ads on TikTok, you must also have an idea of how much you will be charged for your ads on TikTok. Below given idea will let you know how much you have to spend for your TikTok ads:
- TikTok group-level ad budget: $20 per day.
- TikTok campaign-level ad budget: $50 per day.
How to start your first TikTok Ad?
Throughout the above discussion, you may have obtained enough idea of what TikTok ads are and what is the best ad option according to your business needs. Let’s’ delve into the process of how you can successfully create ads on TikTok:
1. Start with creating a TikTok ad account
First, you must create an account on the TikTok ads manager. Follow the given steps to create an ads manager account on TikTok:
Step 1: Go to ads manager and register an account
Step 2: Fill in all the business information
Step 3: Setup your account
Step 4: Complete detailed information regarding your business
Step 5: Select payment method
Step 6: Submit your approval
2. Create and install the TikTok pixel
Select the developer mode or standard mode to create your pixels by setting up a web event. You will find “web event” in TikTok’s ads manager. Before deploying your pixels, you need to review your cookie consent settings. After this, you can download or copy the pixel code and paste the code into your website header.
3. Create a new campaign
Now start creating a campaign. You will find a campaign tab in the TikTok ads manager. Click on this tab then hit on the create button. Here you will find campaign objectives. Choose from drive traffic, app install, or conversion. Give your campaign a name and select a budget and you have all set.
4. Create an ad group
Now, this is the time to start creating an ad group. Follow the given septs to create an ad group for TikTok advertisement:
- Step 1: Choose the promotional goal or type
- Step 2: Select the ad placement
- Step 3: Select your creative type
- Step 4: Define your target audience
- Step 5: Start a delivery type
5. Create a new ad
Now, you have all set for your TikTok ads manager. Just go to the new ad and start creating a new ad. TikTok will allow you to generate ads by using available formats. Experts suggest keeping in mind the ad specs for getting maximum quality or results. Remember that it is the ad quality that attracts users, improving engagement. Consequently, it helps you gain more TikTok followers, helping improve your brand credibility and sales.
TikTok Ads: The best practices to follow
Hopefully, you have learned how to create TikTok ads for your business. But before going to create or publish TiKTok ads, we would like to share some best practices, suggested by experts. These practices will help you create compelling ads, helping you get more engagement and results:
1. Capture the user’s attention in the first 3 seconds
You need to attract your users through your ads within the first three seconds. If you fail to do so, they will skip your ad and start watching their favourite content. Make your ad compelling and attractive enough that will surely grab users’ attention.
2. Follow the best format
As we mentioned above TikTok offers users a number of ad formats to choose from. Select the best ad format that is perfectly aligned with your service or that can attract more audience.
3. Be direct
As the ads have very little time to be displayed, you need to be concise and directed. Tell a clear message to your viewers about what you are and what benefits they can get from your side.
4. Keep your ads verticle
It’s been revealed that TikTok ads in verticle orientation are more watched compared to TikTok ads in other orientations. A study has revealed that TikTok ads in vertical orientation have a 40% boost in impressions.
5. Put your message in the middle of the screen
Usually, people watch in the middle of the screen during scrolling on TikTok. That is why, it is suggested to put your message in the middle of the screen to attract users’ attention.
6. Partner with influencers
Partnering with influencers is considered the modern way of marketing your business. Social media channels have made influencer marketing easily accessible. Choose a public figure on TikTok that is quite relevant to your audience and do a partnership with them to promote your content. Partnering with influencers helps you get more reach. Consequently, it helps you get more TikTok likes, followers, shares, and others.
7. Test or analyze your ad campaign
Your duty does not end at arranging or running TikTok ad campaigns. You must evaluate or analyze your ad performance to what extent it worked for you. This analysis will let you know where you are getting improved and where you need to do more work.
The bottom line
With its large number of monthly active users, TikTok has become the most influential social media channel. Its popularity among users has made it the best platform for marketing. Go through the available ad formats and follow the given best practices to run a successful TikTok ad campaign.
Digital Content Strategist
Zeeshan is an adept Senior Content Developer with 5+ years of expertise in SEO-optimized content especially in the field of IT, Artificial Intelligence and Business Marketing. He holds a master’s degree in English Linguistics and Literature. Keen on exploring the latest digital marketing trends to help businesses achieve their goals.